Download Who Says Elephants Can't Dance by Louis V. Gerstner Jr.

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About book  Who Says Elephants Can't Dance 
Who Says Elephants Can't Dance In 1990, IBM had its most profitable year. In 1993, the computer industry has changed so rapidly the company was on its way to losing $ 16 billion and IBM was on a watch list for extinction - a victim of its own size lumbering, corporate culture insular, and the PC era IBM had itself helped invent.
Then Lou Gerstner was hired to run IBM. Almost everyone watching the rapid disappearance of this American icon presumed Gerstner had joined IBM to preside over its continued into a confederation of autonomous business units dissolution. This strategy, launched when it came, it would have effectively eliminated the corporation that had invented many of the most important technologies in the industry.
Instead, Gerstner took over the company and demanded that managers work together to restore the mission of IBM as provider of customer-centric computing solutions. Moving ahead of his critics, Gerstner decided to hold to keep the company together, cut prices for its main product to keep the company competitive, and announced almost defiantly, "The last thing IBM needs now is a vision. "
The story first hand the extraordinary contrast, a single case study in managing a crisis and a deep reflection on the computer industry and the principles of leadership, Who Says Elephants Can not Dance? summarizes the historical achievements of Lou Gerstner business . Taking readers deep into the world of the CEO of IBM, Gerstner recounts high-level meetings and explain the decisions of pressure filled not - -back twist that had to be done. Also it offers its conclusions harshly won the essence of what makes a great company of execution.
Lou Gerstner , Jr. , served as chairman and CEO of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman until the end of 2002. Prior to joining IBM , Mr. Gerstner served for four years as president and CEO of RJR Nabisco, Inc. This was preceded by an eleven year career at American Express Company, where he was president of the parent company and chairman and CEO of the largest subsidiary. Before that , Mr. Gerstner was a director of the management consulting firm McKinsey & Co. , Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.

About Author : Louis V. Gerstner Jr.
Lou Gerstner , Jr. , served as chairman and CEO of IBM from April 1993 until March 2002 , when he retired as CEO. He remained chairman until the end of 2002. Prior to joining IBM , Mr. Gerstner served for four years as president and CEO of RJR Nabisco, Inc. This was preceded by an eleven year career at American Express Company, where he was president of the parent company and chairman and CEO of the largest subsidiary. Before that , Mr. Gerstner was a director of the management consulting firm McKinsey & Co. , Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School



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